Great products come from shared understanding. I help teams get there.
I'm Steve Anderson, a senior UX designer. I align teams around the real problem, then design experiences people trust.
3x
Faster page loads after the Purchase History redesign
5%
Fewer support contacts in A/B testing of the new design
2x
More customers reaching Order Details to help themselves
Selected work
Commerce, post-purchase and self-service
Order Details Redesign
Rebuilding a 10-year-old desktop page, wrapped as an app, into a native, mobile-first experience customers can actually use.
Senior UX Designer · iOS, Android, small-view web
Read case study →
[Image: Purchase History, before and after]
Purchase History Redesign
A card-based, mobile-first purchase history that loads up to 3x faster and steers customers toward self-service.
Case study coming soon
[Image: seller messaging thread on mobile]
Marketplace Seller Messaging
Making the case for in-platform messaging so marketplace customers never feel stranded, and winning a dedicated squad to build it.
Case study coming soon
How I work
01
Make the problem visible
I start by mapping the whole journey, often literally on a wall, so every partner is looking at the same problem before we argue about solutions.
02
Lead with customer emotion
Feature lists rarely move stakeholders. Showing what a frustrated customer actually feels does, and it turns stalemates into alignment.
03
Design for the unhappy path
Delays, cancellations and dead ends drive the most calls and the most frustration. That is where good design earns its keep.
About
I've spent 18 years in digital product design, most recently seven years leading post-purchase and self-service work at Best Buy, from purchase history and order details to marketplace seller messaging.
My top strengths are Empathy and Relator, and they show up in how I work: close to customers, and closer still to the product managers, engineers and designers building alongside me.
Outside of work, I'm usually cheering from the sidelines at my kids' activities or packing up the camper for a weekend outdoors.